Setting a higher bar: Sustained Impacts are about All of us

Jindra Cekan

Global development aid has a problem which may already affect impact investing as well.

It is that we think it’s really all about us (individuals, wealthy donors and INGO implementers) not all of us (you, me, and project participants, their partners and governments). It’s also about us for a short time.

All too often, the measurable results we in global development aid and Corporate Social Responsibility (CSR) funded projects that last 1-5 years track and report data for two reasons:

1) Donors have Compliance for grantees to meet (money spent, not lost, and results met by fixed deadlines of 1-5 years – look at some of the European Commission Contracting rules) and

2) Fund recipients and the participants they serve are accountable to ‘our’ donors and implementers who take what happened through their philanthropic grants as ‘their’ results.

Both can skew how sustainably we get to create impacts. An example of such strictures on sustainability from USAID.  As respected CGDev Elliot and Dunning researchers found in 2016 when assessing the ‘US Feed the Future Initiative: A New Approach to Food Security?‘ the $10.15 billion leveraged $20 billion from other funders for disbursement over three years (2013-16). “We are concerned that pressure to demonstrate results in the short term may undermine efforts to ensure any impact is sustainable</em…. Unfortunately, the pressure to show immediate results can encourage pursuit of agricultural investments unlikely to be sustained. For example, a common response to low productivity is to subsidize or facilitate access to improved inputs… it can deliver a quick payoff… however, if the subsidies become too expensive and are eliminated or reduced, fertilizer use and yields often fall…..

With so much focus on reporting early and often about the progress in implementing the initiative, there is a risk that it increases the pressure to disburse quickly and in ways that may not produce sustainable results. For example, for 2014, Feed the Future reports that nearly 7 million farmers applied “improved technologies or management practices as a result of U.S. Government assistance,” but only 1,300 received “long-term agricultural sector productivity.” Are the millions of others that are using improved inputs or management practices because of subsidies likely to have these practices sustained? And how likely are they to continue using improved practices once the project ends?”

3) Impact investors stick to the same two paths-to-results and add a new objective: market-competitive financial  returns. They also need to show short-term results to their investors, albeit with social, environmental and governance results like non-profits.

4) Altruists create things we want ‘beneficiaries’ (our participants) to have. For instance a plethora of apps for refugees cropped up in recent years, over 5,000 it is estimated, which can be appropriate, nor not so helpful. Much like #2 above, ‘we’re’ helping ‘them’ but again, it seems to be a ‘give a man a fish’… and my fish is cool sort of solution… but do our participants want/ need this?

How often is our work-for-change mostly about us/by us/ for us… when ideally it is mostly about ‘them’ (OK, given human self-interest, shouldn’t changes we want at least be about all of us?).

All too often we want to be the solution but really, our ‘grassroots’ clients who are our true customers need to generate their own solution. Best if we listen and we design for long-term sustainability together?

As the Brilliant Sidekick Manifesto stated in two of its ten steps:
a) “I will step out of the spotlight: Sustainable solutions to poverty come from within are bottom-up, and flow from local leaders who are taking the risks of holding their politicians accountable and challenging the status quo.”

b) “I will read “To Hell with Good Intentions” again and again: Politicians, celebrities and billionaire philanthropists will tell me that I can be a hero. I cannot. The poor are not powerless or waiting to be saved. Illich will check my delusions of grandeur.”

We have examples of where we have stepped away and participants had to fend for themselves. At Valuing Voices, we’ve done post project-exit evaluations 2-15 years afterward. What did participants value so much that they sustained it themselves (all about them, literally)? These Sustained and Emerging Impacts Evaluations (SEIE) also give us indications of Sustained ROI (Sustained Return on Investment (SusROI) is a key missing metric. As respected evaluator Ricardo Wilson-Grau said in an email, “I think calculating cost-effectiveness of an intervention’s outcomes would be a wonderful challenge for a financial officer searching for new challenges — if not a Nobel prize in economics!”)

Most of these evaluations are pretty bad news mixed with some good news about what folks could sustain after we left, couldn’t and why not. (These are the ones folks expect to have great results, otherwise they wouldn’t share them!)  While most clients are understandably interested in what of ‘theirs’ was still standing, and it was interesting disentangling where the results were attributable by implementation or design or partnership flaws or something else, what was mesmerizing was what came from ‘them’.

The key is looking beyond ‘unexpected’ results to look at emerging impacts that are about ‘them’ (aka what we didn’t expect that was a direct result of our project, e.g. spare parts were no longer available to fix the water well pump once we left or a drought rehabilitation water project that decreased violence against women), to what emerging results are attributable not to use but only to our participants and partners who took over after our projects closed.  One example is a Nepalese project ended yet the credit groups of empowered women spawned groups of support groups for battered women. Another is a child maternal health project changed how it worked as women reverted to birthing at home after NGOs left; community leaders punished both parents with incarceration in the health clinic for a week if they didn’t given birth there (wow did that work to sustain behavior change of both parents!).

Many of us at Valuing Voices are shocked that funders don’t seem that interested in this, as this is where they not only take over (viz picture, sustaining the project themselves), but they are making it theirs, not ours. Imagine assuming the point of development is to BE SUSTAINABLE.

Our participants and national stakeholder partners are our true clients, yet… Feedback Labs tell us Americans alone gave $358 billion to charities (equivalent to the 2014 GDP of 20 countries) – in 2014 but how much of this was determined by what ‘beneficiaries’ want? Josh Woodard, a development expert, suggests a vouchers approach where our true clients, our participants, who would “purchase services from those competing organizations… [such an] approach to development would enable us all to see what services people actually value and want. And when we asked ourselves what our clients want, we would really mean the individuals in the communities we are in the business of working with and serving. Otherwise we’d be out of business pretty quickly.”

This opens the door to client feedback – imagine if participants could use social media to rate the sustained impacts on them of the projects they benefited from? A customer support expert wrote in Forbes, “Today, every customer has, or feels she has, a vote in how companies do business and treat customers. This is part of a new set of expectations among customers today that will only grow … you can’t control product ratings, product discussions or much else in the way of reviews, except by providing the best customer experience possible and by being proactive in responding to negative trends that come to the surface in your reviews and ratings stronger.”

So how well are we working with our participants for ‘development’ to be about them?